About
Joseph McFarland @XRtistJoe
Interests: Dogs 🐶Synthetic Media, Extended Reality, Accessible tech (Intuitive UI, FOSS, OSH), Blockchain tech, Infographics
Visual Content Creator
I mostly work with clients on marketing graphics (flyers, ad banners, websites, social media posts, animated infographics, etc).
Love working in 3D, whether it’s 3D UI, artwork, or models. For awhile (at least since 90s Crash Bandicoot), I’ve been intrigued with the graphics of virtual worlds. Immersive digital environments built by pure imagination, largely unbound from resource scarcity or the laws of physics. I’d spend far more time in video games checking out the textures on a digital plant over admiring the gameplay features.
I took many after-school digital design and art classes growing up, and in college mostly studied journalism, media, semiotics, sociology, and psychology. Currently trying to throw all that into a news and sociological perspectives on extended reality (XR) website @OverwriteXR.
Post-college I’ve danced between a lot of titles as a digital designer (UI designer, UI consultant, photo-editor, 3D modeler, motion designer, web designer, digital artist, infographic freelancer, visual content creator, etc) which are just fancy terms all under the general title of digital artist / designer.
I attempted at growing two businesses post-college. A social media news blog and visual content consulting site (@WebShadowNews), and an entertainment and resource blog specifically for graphic designers (@YuforiaStudio). Both are defunct. The latest project is @OverwriteXR, a hub for XR data, news, archives, and resources which is intended to be a longterm focus.
Reporting, examining, and creating content on the Metaverse (and all the XR tools, digital items, and user stories surrounding it) is a dream hobby that I aim to transform into a livelihood.
Outside of the digital world, I’m a casual shinnichi, an animal lover, 420 enthusiast, and blockchain advocate. My other main source of income is dog-walking/sitting (which also is my primary exercise and unofficial therapy).
What I Do Currently
Digital marketing graphics
3D models / 3D artwork
Studying AR / VR development programming
Web Design
XR content (I.e, articles, memes infographics) on social media
Dog walker 🐶❤️
Skillset
Adobe Photoshop, After Effects, Illustrator
Blender 3D program
HTML, CSS, Javascript
Joseph McFarland 