Joseph McFarland @XRtistJoe

Interests: Dogs 🐶Synthetic Media, Extended Reality, Accessible tech (Intuitive UI, FOSS, OSH), Blockchain tech, 420, Infographics

Visual Content Creator

I mostly work with clients on marketing graphics (flyers, ad banners, websites, social media posts, animated infographics, etc).

Love working in 3D, whether it’s 3D UI, artwork, or models. For awhile (at least since 90s Crash Bandicoot), I’ve been intrigued with the graphics of virtual worlds. Immersive digital environments built by pure imagination, largely unbound from resource scarcity or the laws of physics. I’d spend far more time in video games checking out the textures on a digital plant over admiring the gameplay features.

I took many after-school digital design and art classes growing up, and in college mostly studied journalism, sociology, and psychology. Currently trying to throw all that into a news and sociological perspectives on extended reality (XR) website @OverwriteXR

Post-college I’ve danced between a lot of titles as a digital designer (UI designer, UI consultant, photo-editor, 3D modeler, motion designer, web designer, digital artist, infographic freelancer, visual content creator, etc) which are just fancy terms all under the general title of digital artist / designer.

I attempted at growing two businesses post-college. A social media news blog and visual content consulting site (@WebShadowNews), and an entertainment and resource blog specifically for graphic designers (@YuforiaStudio). Both are defunct. The latest project is @OverwriteXR, a hub for XR data, news, archives, and resources which is intended to be a longterm focus.

Reporting, examining, and creating content on the Metaverse (and all the XR tools, digital items, and user stories surrounding it) is a dream hobby that I aim to transform into a livelihood.

Outside of the digital world, I’m a casual shinnichi, an animal lover, 420 enthusiast, and blockchain advocate. My other main source of income is dog-walking/sitting (which also is my primary exercise and unofficial therapy).

What I Do Currently

Digital marketing graphics

3D models / 3D artwork

Studying AR / VR development programming

Web Design

XR content (I.e, articles, memes infographics) on social media


Adobe Photoshop, After Effects, Illustrator

Blender 3D program

HTML, CSS, Javascript

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